The background to
esure.com
The idea for esure
Home insurance was conceived in February 1999 by
the founder and Chairman, Peter Wood. Peter
kick-started the direct selling of insurance
over the telephone in the UK back in 1985, when
he launched Direct Line and reformed the way
that insurance is bought and sold. With esure, his aim was
to further reduce the price of cover for the
majority of good drivers and responsible
homeowners - and to harness the power of the
internet in doing so.
esure
home insurance - which offers its own
enhanced no claim discount up to 45% - was
initially piloted in September 2001 and active
marketing began in March 2002. In June 2002,
esure hit the
headlines with the announcement of a policy of
not offering home insurance to ground floor
properties in areas which are not adequately
protected against repeated flooding. The aim of
the policy was to prevent homeowners in low risk
areas paying - through their premiums - for
floods that could be prevented and
esure has
consistently called on the Government to improve
defence arrangements in such areas.
