The idea for esure
car insurance was conceived in February 1999 by
the founder and Chairman, Peter Wood. Peter
kick-started the direct selling of insurance
over the telephone in the UK back in 1985, when
he launched Direct Line and reformed the way
that insurance is bought and sold. With esure, his aim was
to further reduce the price of cover for the
majority of good drivers and responsible
homeowners - and to harness the power of the
internet in doing so.
esure car insurance -
In July 2002,
esure began underwriting Sainsbury's
Bank's Car Insurance product which offers a
number of unique benefits, such as the ROSPA-endorsed
policy of replacing child car seats when a car
is involved in an accident (even if the seat
appears undamaged) and £1,000 to be spent on
counselling - or however the policyholder
decides - if involved in a road rage incident.
esure.com travel insurance
- Finally, esure
launched a telephone and online travel insurance
product in January 2003. Its benefits include
some of the best medical, personal liability and
baggage limits in the market - along with
reduced prices for single parents who buy a
family policy when compared with other policies
where a family automatically includes two
adults.
