FirstDirect Bank Account

Website: www.firstdirect.com

About First Direct

• firstdirect has 1.2 million customers.
• 650,000 of them use internet banking.
• 400,000 customers use SMS text message banking. first direct is the largest text messaging bank in the UK. It sends around 3.5 million text messages to customers every month.
• firstdirect employs 3,400 people in 2,800 FTE roles at two sites, in Leeds and Hamilton (near Glasgow).
• 1 in 4 of first direct's sales are via e-channels.
• 1 in 3 of first direct's customers join because of personal recommendation.
• 69% of customer contact with first direct is electronic.
• firstdirect handles around 235,000 telephone calls every week.
• firstdirect takes over 13,000 calls a day outside working hours.
• firstdirect takes over 500 calls a day from abroad.
• firstdirect has been in profit every year since 1995.
• According to MORI and NOP research, first direct has been the most recommended bank in the UK for the past 12 years.
• According to MORI and NOP research, first direct has had the most satisfied customers of any UK bank for the past 12 years.
• firstdirect is one of only 30 companies to have ranked in the Sunday Times Best 100 Companies to Work For for the past three years running. In 2004 first direct was the 47th best company to work for in the UK.

First Direct Bank Account

Want an automatic £500 overdraft at 10.9% EAR variable, up to 2.00% AER (1.98% gross) interest on credit balances, 24/7 banking by phone, internet or mobile and £50 when you switch? Apply online now.

Switch your banking to First Direct and you’ll find much more than a £50 ‘welcome’ in your account – you’ll also enjoy an automatic £500 overdraft at 10.9% EAR variable to dip in to should you need to.
because banking should make life easier
When you’re with first direct, life’s just that little bit better. Take their text message banking service – receive mini statements straight to your mobile phone, telling you when your salary’s been paid in, what your current balance is or when you’re approaching your overdraft limit. And that’s not all you get…
• real people, 24/7
• interest paid on credit balances
• banking by phone, Internet, mobile
• free automated bill payment service
• £500 a day cash withdrawals

Go to www.firstdirect.com